SEO blueprint strategy

Start with low hanging fruits.
Focus on keywords that already rank on page 2 to 10.
SEMrush.com (available for free in HOTH account).

Competition research is the bomb.
Keyword -> look at top 3 domains in results (SEMrush.com)

rank for tons of keywords (not 1 keyword per page, old way)
KWfinder.com
long tails add up to a lot of search traffic when you combine them

prevent Panda and rank for more terms
Panda = over optimisation & crappy thin content
use keyword variations
use more text on your page (good content)
strategy = match and exceed your competitors

get more clicks -> it influences search position
write your headlines like ads

more conversions
make CTAs very obvious and big
eliminate eliminate things that distract from CTAs (example FAcebook, Twitter, LinkedIn homepages… pretty clear what they want people to do)
VWO.com tool

max value out of every link
prevent Penguin (over-optimised anchors)
need natural link profile
start with press-release, continue natural link growth (diversify)
start with brand and naked URL links
then move to medium competition keywords
then high competition keywords at the end
never repeat anchors, don’t be afraid to under-optimise

rank more times on page 1 (not just your website)
YouTube, Yelp page, Industry Directory
Facebook, Twitter, etc.