from
http://awebsitedesigner.com.au/content-marketing/building-a-content-marketing-plan-with-james-schramko-part-1/
and
http://awebsitedesigner.com.au/content-marketing/building-a-content-marketing-plan-with-james-schramko-part-2/

Key points

Attitude : you need to be ready to share what you know (don’t think about your competitors, they will be a step behind you)

Team : consider hiring virtual assistants, sales people, etc.

Publishing schedule : you need a process in place to make sure you stay on schedule, this is crucial

Leverage / synergy : work out ways to use your content elsewhere
for me,
images -> stock images, prints, books
videos -> YouTube, Vimeo, stock footage
360s -> stock panoramas, 360 licensing
content -> books (52 cool things to do in Hobart)